Monday, January 14, 2013
Copy of the Jan 4th, 2013 Press release
FOR IMMEDIATE RELEASE:
Project Peaceful Purple Earphones Raise
Awareness on Anti-Bullying
In an effort to bring the message
of anti-bullying to area youth, entrepreneur Carlton Plummer has created custom
earphones, branded as Listen Up!.
Plummer, who has designed custom
headphones for major clients such as GEICO, University of Maryland and the
University of Florida, came up with the idea to raise awareness to the
anti-bullying crisis through headphones.
“It’s such an easily recognizable symbol,”
Plummer said. “When you wear earphones they resemble an upside
down ribbon, a peace symbol. I
look at is as a brand-extender.”
The Listen Up! earphones employ High-Definition Sound Standard (HDSS®)
technology. Plummer’s company holds international patents for HDSS®,
and has used the technology in products designed for Sharp, Samsung, among
others.
“HDSS® produces a healthy sound
quality,” Plummer said. “It’s easy on the ears, it’s more efficient and
inexpensive.”
A man of conviction, Plummer
reflected on his youth experience and compared it to the youth of today. “I
wasn’t bullied as a kid, but today’s youth have technology at their fingertips
that exponentially increases the ways they have to communicate. And with that,
actions and reactions are very instant. You have kids that read into things too
much and end up taking things very literally.”
Those literal perceptions have
driven countless youth to engage in bullying tactics, and many other countless
youth are driven to something as dramatic as suicide.
Plummer’s company plans to donate
proceeds from the sale of the Listen Up!
earphones (www.purple-buds.com) to local non-profit organizations. The earphones also are available
for non-profit fundraiser sales as well.
Plummer’s goal simply is to raise
awareness…and hopefully some money for local non-profits engaged in the
anti-bullying movement.
“The awareness alone can give kids
more self-esteem and confidence. When you are confident in yourself, you don’t
care what anyone else says,” Plummer said.
Plummer’s Listen Up! earphones will be featured at the Girls World Expo this
Saturday, January 5, 2013 at the Walter E. Washington Convention Center in
Washington, DC.
About Project Peaceful Purple
Project Peaceful Purple was
founded by Carlton Plummer to help raise awareness of anti-bullying in schools
and in the community. The not-for-profit organization partners with area
organizations to sell and distribute the Listen
Up! earphones and to encourage constructive dialogue and action to combat
bullying in schools. Project Peaceful Purple is on Twitter: @purpleforpeace, as
well as Facebook.
Contact:
Kimberly Shorter
410-701-0395
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