DC 2013 Girls World Expo pics (our booth)

Copy of the Jan 4th, 2013 Press release

FOR IMMEDIATE RELEASE:

Project Peaceful Purple Earphones Raise Awareness on Anti-Bullying

In an effort to bring the message of anti-bullying to area youth, entrepreneur Carlton Plummer has created custom earphones, branded as Listen Up!.

Plummer, who has designed custom headphones for major clients such as GEICO, University of Maryland and the University of Florida, came up with the idea to raise awareness to the anti-bullying crisis through headphones.

“It’s such an easily recognizable symbol,” Plummer said. “When you wear earphones they resemble an upside down ribbon, a peace symbol. I look at is as a brand-extender.”

The Listen Up! earphones employ High-Definition Sound Standard (HDSS^®) technology. Plummer’s company holds international patents for HDSS^®, and has used the technology in products designed for Sharp, Samsung, among others.

“HDSS® produces a healthy sound quality,” Plummer said. “It’s easy on the ears, it’s more efficient and inexpensive.”

A man of conviction, Plummer reflected on his youth experience and compared it to the youth of today. “I wasn’t bullied as a kid, but today’s youth have technology at their fingertips that exponentially increases the ways they have to communicate. And with that, actions and reactions are very instant. You have kids that read into things too much and end up taking things very literally.”

Those literal perceptions have driven countless youth to engage in bullying tactics, and many other countless youth are driven to something as dramatic as suicide.

Plummer’s company plans to donate proceeds from the sale of the Listen Up! earphones (www.purple-buds.com) to local non-profit organizations. The earphones also are available for non-profit fundraiser sales as well.

Plummer’s goal simply is to raise awareness…and hopefully some money for local non-profits engaged in the anti-bullying movement.

“The awareness alone can give kids more self-esteem and confidence. When you are confident in yourself, you don’t care what anyone else says,” Plummer said.

Plummer’s Listen Up! earphones will be featured at the Girls World Expo this Saturday, January 5, 2013 at the Walter E. Washington Convention Center in Washington, DC.

About Project Peaceful Purple

Project Peaceful Purple was founded by Carlton Plummer to help raise awareness of anti-bullying in schools and in the community. The not-for-profit organization partners with area organizations to sell and distribute the Listen Up! earphones and to encourage constructive dialogue and action to combat bullying in schools. Project Peaceful Purple is on Twitter: @purpleforpeace, as well as Facebook.

Contact:

Kimberly Shorter

Kimberly.w.shorter@gmail.com

410-701-0395

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"Listen Up!" Awareness Earphone review

So today is a good day. As most days are but in this case it was a nice treat. A well respected youtube reviewer posted a review of our "Listen Up!" Awareness earphones today. So of course I must spread the word.

Take a look..

Introducing our wonderful product photographer..

We are back again and hopefully more consistently. Starting and growing a business is a real exercise for the mind and body. When they mention that you must switch gears, its a complete understatement when building a business.
Having said that Project Peaceful Purple has moved forward a few steps for the better. More people are involved in helping this anti-bully awareness campaign see the light.

I met this incredible Environmental Graphic Designer while he was out on the field snapping pictures of his work. His name is Ettore Mormile.  I walked up to Ettore and asked him if he also does product photography. He said he has always wanted to explore that more. We exchanged information..

Check out the awesome results:

"Listen Up!" Awareness earbuds

Excited.. Thrilled.. Loving it...

From the Harvard Business Review

Bullying is a Confidence Game

Our Listen Up! Awareness earphones..

Show your support buy purchasing a pair of these for $12.50 US. Partial proceeds go toward youth and young adult programs which instill self- esteem and empowerment.

To purchase go you www.peacefulpurple.org (Contact us) or
email at contact@peacefulpurple.org

NJ Anti-Bullying Law

New legislation for NJ Anti-Bullying Law: "The bill provides $1 million for the anti-bullying fund which schools can access through a grant process. Districts can apply for the money after exhausting free training materials. The measure also sets up a 7-member task force to take a closer look at the law and draw up guidance for school districts to follow in implementing it." 

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